Fitbit to buy Pebble

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The year will soon come to a close, but that does not mean that the recent trend of buying up companies will take a break until next year. This time around we have reports than the popular smartwatch maker, which for many kicked off the smartwatch craze back in 2012, is up for sale. Fitbit, the fitness tech giant, is said to be in talks to purchase Pebble for a measily $34 to $40 million. This news isn’t that much of a surprise; it has been common knowledge for a while that Pebble was not making enough money to stay relevant. It was also recently announced that at least 25% of its workforce would be laid off.

Pebble had the opportunity to be bought by Citizen for a reported $740 million back in 2015, and comparing that sum to what Fitbit is offering, the shareholders at Pebble must feel pretty sad right about now.

Pebble will more than likely be phased out as a company, while Fibit uses its tech and patents to flex its muscle in the smartwatch market. after all, Pebble was pretty popular among users even though it was never a large company.

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Zamfir Waltz
Zamfir Waltz
A Photojournalist by profession, and avid Tech enthusiast, Shamar Blunt has had over 7 years of experience working in journalism and media production from his frequent work with Barbados TODAY, to functioning as a wedding and events photographer under his brand 'Framerate Photography. Shamar has worked on a variety of projects, from providing video work for the Barbados Heart and Stroke Foundation, to fashion photography for many runway projects, and much more. His work has also been featured on several social media pages ran by the Barbados Tourism Marketing Inc (BTMI)

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